Subaru

Same budget, 37% more leads

 

Subaru is a Japanese automotive company that focuses on producing reliable, safe, and high-performance vehicles. They use digital marketing to increase their brand’s online presence.

THE OBJECTIVE

The collaboration with our marketing studio began in 2021 with the goal of increasing the number of people interested in the Subaru brand and improving the reach of their marketing campaign.

THE PROCESS

At the beginning, we identified the client’s objectives and needs in digital marketing and analyzed their previous campaigns. We proposed a new marketing mix, including PPC ads and various social media platforms, which we optimized using advanced techniques. We also used remarketing and retargeting techniques to target customers who had already expressed interest in Subaru vehicles.

THE RESULT

The collaboration led to a significant increase of 37% in the number of people interested in Subaru without increasing the media budget. We improved web analytics and created a system for measuring intermediate conversions, which reduced the costs of acquiring new customers.

 

Our work continues on. We are working on further innovative solutions to increase the success of the comprehensive campaign and take the Subaru brand to the next level in the digital world.

THE TEAM

Marek Šulik – Strategic Director
Rastislav Sásik – Performance Specialist

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