Bringing colours into the IT world


When you think of IT, bright colours and playful illustrations might not be the first things that come to your mind. Yet, that’s exactly the kind of brand identity we created for Seiteq, a company focused on IT outsourcing and recruitment.


The challenge in IT hiring lies in establishing a strong brand presence. Potential candidates must not only recognise but also remember you. That’s why we reimagined Seiteq’s brand identity, ensuring that even if you’re not looking for a job or an IT specialist right now, Seiteq will pop into your mind when the time comes.


To achieve this, we introduced simple illustrations of hands as a key element of the brand, symbolising the expertise of IT professionals. These illustrations are paired with clever, hand-related puns, adding a unique and memorable character to the brand. By incorporating fresh photos and reshaping the website’s design and structure, we made sure that, in a typically dry market, the brand stands out.


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