Oblok

Organic branding for digital detox housing resort

Oblok Tiny House Resort, located in the heart of Liptov’s nature, offers future owners a unique opportunity to combine leisure with business. Many of us dream of having our own weekend cottage, but often such an investment is not financially viable. Oblok Tiny House Resort is a dreamy place for a digital detox, while it also meets all the criteria of a real estate investment.

THE OBJECTIVE

To create a unique branding that combine the location specifics and call forth positive emotions associated with living in harmony with nature.

Investícia do relaxu

Kúpou nehnuteľnosti v Tiny House resort získate miesto pre odpočinok a relax v spojení s dividendovým výnosom. O prenájom vašej chatky sa v čase vašej neprítomnosti postaráme my.

HEADLINE

Formula

BODY

Space Grotesk

THE PROCESS

Our priority was to make the branding a functional tool that could teleport possible owner right to the location. Therefore, we personally visited Oblok Tiny House Resort. This allowed us to better perceive the atmosphere of the place and find the uniqueness within it.

The central idea is inspired by terraced fields visible from the cottages. Traditionally, locals grew potatoes here, and to some extent, growing still takes place today. It is a strong concept, literally rooted in the area. This element is reflected among all the brand assets.

THE RESULT

The result of our work is a organic and very fluid branding, ready to be used for active communication to the owners of Oblok Tiny House Resort. Additionally, we managed to create a website using a no-code solution, which proved to be highly cost-effective for the client.