Nivy Mall

Creative birthday campaign

Back in September 2023, we crafted a creative campaign to celebrate the second anniversary of Nivy mall.

Birthdays mean celebration, and no party is ever complete without confetti! Using Nivy’s graphic elements was the perfect way to sprinkle a personalized touch onto the birthday festivities.

However, we faced a challenge: we couldn’t use the word “birthday”. That’s why we came up with the “Happy New Year” claim, intending to capture people’s attention (as it was way too early to celebrate the New Year) and kick off a new year of experiences for Nivy’s customers to enjoy.


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