Contiver

Progressive branding for modern accounting office

 

Contiver is a full-service tax, accounting, and payroll office with young founders. They utilize innovation and digital processes into workflow, which brings a fresh perspective to this traditional segment.

THE OBJECTIVE

Most brands in accouting segment are characterized by a sharply minimalist visual identity. In many cases, branding is completely absent. Birne wanted to create a comprehensive branding for the client that would clearly differentiate them from the competition and define their position in the market.

THE PROCESS

One of the most effective ways to achieve brand distinctiveness is to find brand assets that are impossible to overlook. The key brand asset for Contiver is Juno Moneta, the Roman goddess, who was the protectress of funds, and money in ancient Rome was coined in her temple. The persona of Juno fits perfectly within the brand’s context.

THE RESULT

The outcome of our collaboration is a progressive branding. By appropriate incorporation of colors, fonts, website layout, and the persona of Juno Moneta, who also has a unique tone of voice, we have found a fine line between tradition and modernity.

Daňové poradenstvo

Vykonávame komplexné daňové poradenstvo s maximálnou
diskrétnosťou a individuálnym prístupom. Zabezpečujeme všetko od daňovej optimalizácie, plánovania daní, či registrácie DPH až po prípravu a podanie daňových priznaní.

HEADLINE

/Right Gothic

BODY

/Agrandir

THE TEAM

Adam Cisár – Art Director & Graphic Designer

Aneta Marcely – Creative Director & Copywriter

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