Back in the days, a nice logo was enough. Branding wasn’t a concern. Being present on Instagram or Facebook was sufficient. People would engage with any content. Launching a website and having customers find it through search engines used to be all it took. However, what was once enough is no longer so.

For your brand to be successful, you need to do more. You must understand your customers and their needs, your competitors, the trends and dynamics of the market, as well as the principles of long-term communication and branding.

This is how we approach it at Birne. We don’t propose piecemeal activities. We don’t seek shortcuts. We don’t do things just because others do. We design a mix of long-term and functional solutions that help brands to have better days. And we do it with joy.

However, passion cannot be artificially created. It must be organic. That’s why it’s important for us to have our own interests and to grow through them. Not merely to be successful as a studio, but to fully embrace our lives as individuals. To seize our days for exploration, learning, and progress.

Keep pushing!